By: Alia Humaid
All media agencies aspire to provide premium business services for their clients. They are dedicated to plan, create, and carry out marketing and advertising campaigns to promote goods and services. However, Memac Ogilvy’s head of Strategic Planning, Tanya Dernaika says they have a different approach towards advertising. She recognizes people as Memac Ogilvy’s main resources. “ At the end of the day, we don’t produce anything, we don’t manufacture anything….what we are, what we have, our assets, is people” stated Tanya.
Memac Ogilvy is all about people. They hire people to serve the people, the clients and the consumers. Their staff consists of highly devoted passionate individuals who are keen to dial with every day challenges. Here is where the difference is acknowledged.
“ What makes an agency better than another agency? It’s the quality of people who work with that agency ” said Tanya Dernaika.
On the contrary, all channels of communication required have been provided by Memac Ogilvy, in order to reach the public. Whether its advertising, marketing, PR or a combination of all, building relations is a priority. It’s the process of getting the targeted audience, of a particular client, to engage in new creative promotional activities.
“ In general our campaigns have to be effective. We have to get the sales results. We have to get the changing behavior that we promised our clients” added Tanya.
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