By Sara Abdulla
From far it looks boring and it reminds people with what they see on TV with the consist ads, but ads agencies are where the “magic” happens, where creativity rise and attraction is their first goal. Memac Ogilvy was visited by Zayed University girls from Dubai campus yesterday, where the agency welcomed them with pleasure to show them around.
Tanya Dernaika, Group Head of Strategic Planning, introduced the company from the beginning with David Ogilvy who was famous in the 50s and the 60s, and he was one of the first pioneers to talk about brands what they means and make communication more exciting.
Dernaika said he is the legend in the world of advertising, and people still quote him these days. One of his quote is “ if each of us hires people who are smaller than we are, then we shall be the company of dwarfs, but if each of us hires people who are bigger than we are, we shall become a company of giants” saying that people are the asset of the company.
Dernaika also said, Ogilvy agency is really famous and one of the top five of advertising agencies in the world, and MEMAC stand for Middle East Marketing and Communication, and Dubai department is the Middle East arm, and it’s the biggest office in Arab world and with 180 people working in it.
The agency showed what is beyond the final products that what people normally see every day, Ramzi Moutran, Creative Director showed some interesting case studies like Fanta with game website, Volvo car seatbelts involved fashion with it and Breast Cancer, it started with one clothes store to reach out newspapers, spreading awareness about it.
From far it looks boring and it reminds people with what they see on TV with the consist ads, but ads agencies are where the “magic” happens, where creativity rise and attraction is their first goal. Memac Ogilvy was visited by Zayed University girls from Dubai campus yesterday, where the agency welcomed them with pleasure to show them around.
Tanya Dernaika, Group Head of Strategic Planning, introduced the company from the beginning with David Ogilvy who was famous in the 50s and the 60s, and he was one of the first pioneers to talk about brands what they means and make communication more exciting.
Dernaika said he is the legend in the world of advertising, and people still quote him these days. One of his quote is “ if each of us hires people who are smaller than we are, then we shall be the company of dwarfs, but if each of us hires people who are bigger than we are, we shall become a company of giants” saying that people are the asset of the company.
Dernaika also said, Ogilvy agency is really famous and one of the top five of advertising agencies in the world, and MEMAC stand for Middle East Marketing and Communication, and Dubai department is the Middle East arm, and it’s the biggest office in Arab world and with 180 people working in it.
The agency showed what is beyond the final products that what people normally see every day, Ramzi Moutran, Creative Director showed some interesting case studies like Fanta with game website, Volvo car seatbelts involved fashion with it and Breast Cancer, it started with one clothes store to reach out newspapers, spreading awareness about it.
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